TV advertising for colleges and universities
If you’re marketing a college, you’ve got a recruitment target, a tight budget and two audiences to win over. Here’s what we’ve learned from making adverts for colleges.
Mark Bryant
Mark has spent more than 20 years producing TV commercials and video campaigns for organisations across the UK. His team has produced hundreds of productions for clients ranging from national brands and public sector organisations to colleges, universities and growing businesses, and won Best Commercial at the Royal Television Society Awards. Through TVads.co.uk, Mark writes about TV advertising, production, Clearcast, media buying, streaming advertising and the practical process of getting an advert from idea to broadcast.
Using real customers in your TV ad
A genuine customer can be the most convincing thing in an advert. Here’s what makes a testimonial work on television, and what has to be in place behind it.
YouTube ads in 2026: what they are, and why they’re now TV ads too
Why a TV advertising company is talking about YouTube, how the ad formats and targeting work in 2026, and how your advert ends up on the telly.
How to measure whether your TV ad worked
TV isn’t as hard to measure as people think. Here are the practical ways to see what your advert did for your business.
What are TVRs? How TV airtime is measured and bought
TVRs are the currency of TV advertising. Here is what they are, how they turn into a price, and why the same airtime costs more in some months than others.
TV advertising for solicitors and law firms
If you’re marketing a law firm, most people won’t think about you until the day they need a solicitor. TV is how you become the name they think of when that day comes.
What’s the cheapest way to advertise on TV?
You don’t need a national budget to be on TV. Here are the ways to keep the cost down, on both the airtime and the advert itself.
How long does it take to get a TV ad on air?
From first conversation to first broadcast: what decides how long a TV advert takes, and how fast it can be done when it has to be.
Christmas TV adverts 2023: our first reactions
Mark and Peter sit down to watch the Christmas TV ads of 2023 for the first time and say what they really think.