Industry Retail

If you’re marketing a shop, a chain or a shopping centre, you need people through the door, and you’re up against online prices and every other retailer shouting about a sale. These are some of the adverts we’ve made to give shoppers a reason to visit.

How TV works for retailers

With retail, the timing matters just as much as the targeting. You’ll probably be planning around sale periods, openings or Christmas, when a whole area needs to hear about it within a few days, and that’s something TV does very well. You only need to be seen where your stores are, so the airtime is bought for those regions, or for the households within reach of each shop.

Your advert needs to give people one clear reason to visit, and that could be the range, the price, or simply what it feels like to be there. An unexpected start to the advert helps too, because retail adverts are very easy to tune out.

Our retail work includes Livingston Designer Outlet, where the advert repositioned the outlet after a multi-million pound redevelopment, and The Bed Experts, whose campaign helped them to break their previous years’ sales records. We produced a Christmas commercial for Metrocentre on behalf of the agency AL Marketing, whose concept it was, and made a national campaign for PC Specialist with their agency, Forward & Thinking. You’ll also find our adverts for George Bolam Foods, OnSpec, At Home Furnishings, Hanson Electrical, Rodgers of York, Franks and Ebac on this page.

We’ve explained the difference between an advert for a sale and an advert for your reputation, along with the rules on offers, in TV advertising for retailers. If there’s a date you’re working towards, have a chat with us about your campaign, and if you’d like an idea of budgets first, here’s what TV advertising costs.