Why do TV ads get banned?
Every so often an advert makes the news for being banned. Here are some of the best-known cases, what went wrong each time, and what they have in common.
Mark Bryant
Mark has spent more than 20 years producing TV commercials and video campaigns for organisations across the UK. His team has produced hundreds of productions for clients ranging from national brands and public sector organisations to colleges, universities and growing businesses, and won Best Commercial at the Royal Television Society Awards. Through TVads.co.uk, Mark writes about TV advertising, production, Clearcast, media buying, streaming advertising and the practical process of getting an advert from idea to broadcast.
Is TV advertising wasteful?
The usual objection to TV is that you’re paying to reach people who’ll never buy. Here’s why that’s not how it works, and why reaching more people is the point.
TV advertising in the North East
We’re based in Gateshead and have been making TV adverts for North East businesses for more than 20 years. Here’s how advertising on TV works in our region.
Real people or actors: who should be in your TV ad?
Putting staff, customers or people you know in your advert can keep the cost down, but it comes with risks. Here’s when it works and when an actor is the better choice.
What’s the best time to advertise on TV?
Evenings have the biggest audiences, but that doesn’t make them the best time for every advert, and the day of the week matters as well.
Burst, always-on or pulse: how to schedule a TV campaign
Should your advert run flat out for a fortnight, or tick over all year? The three ways of scheduling a TV campaign, and how to choose.
AdSmart from Sky: what it is and who it suits
AdSmart from Sky lets you show a TV advert only to the households you choose. Here’s how it works, what you can target and when it’s the right choice.
TV sponsorship explained
You don’t have to buy ad breaks to be on TV. Sponsoring a programme puts your name next to something viewers already love. Here’s how it works.
Clearcast and the ASA: what’s the difference?
Clearcast checks your advert before it goes on air, and the ASA deals with complaints afterwards. Here’s how the two fit together and why it matters to you.
TV advertising for home improvement companies
If you’re marketing a home improvement company, the job is to be one of the two or three names people ring for a quote. Here’s how TV gets you there.
TV advertising vs social media advertising: which is better?
Social media ads are quick and cheap to start, and TV builds trust and lasts longer. Here’s an honest look at what each one is good at.
Brand building or getting a response: what’s your TV ad for?
Some adverts are made to be remembered, and some are made to get the phone ringing today. The two work in different ways, and it pays to know which you need.