Industry Home Improvements

A new kitchen, a set of windows or a conservatory is something people buy very rarely and worry about getting wrong, so they tend to go with a name they already recognise. If you’re marketing a home improvement company, the aim is to be one of those names in your area, and these adverts were made to help local firms get there.

How TV works for home improvement companies

Most of your work will be within the distance your fitters can sensibly travel, which makes regional TV and household targeting a natural fit, because you’re only paying to reach homes you could work on. A purchase of this size is nearly always a joint decision too, and an advert that both people see together, in the house they’ve been meaning to improve, can be the thing that gets them talking about it again.

What your customers want is proof that you’ll do the job well and still be around afterwards. Real customers talking honestly about the work you did for them, a well-known local face, or a presenter walking viewers round your showroom will each give people a reason to believe you before they’ve picked up the phone.

We’ve made adverts for Windows Plus Roofs, Boldon Bathrooms, Tyneside Home Improvements, GKC Interiors and Conserv and Save. Enhance Conservatories told us that, in a short time, TV had helped them to become recognised as a major player in the North East home improvement marketplace.

We’ve written about the rules on discounts and finance offers, and about the best times of year to be on air, in TV advertising for home improvement companies. If you’d like to talk about the area you cover and the kind of work you want more of, we’re always happy to have a chat, and you can see what TV advertising costs before you do.