Industry Health & Social Care

Nobody books a consultation, goes ahead with a treatment or changes the way they use the health service on the word of an organisation they don’t trust. If you’re marketing a clinic, a dental practice or a public health service, you’re asking people to do something quite personal, which means the tone has to be right from the first second, as you’ll see in the adverts below.

How TV works for clinics, dentists and health services

TV lends your message some authority, and it reaches people who aren’t looking for you, which matters here because somebody who’s been meaning to do something about their teeth or their hearing for years isn’t searching for it this week. Buying by region or by household means you only talk to the people you serve, whether that’s the area around a private practice or a whole health trust’s patch.

Health advertising is closely regulated, so you’ll have strict rules to work within, and we make sure that scripts and claims will get through clearance before anything is made. Within those rules, real stories are the most persuasive thing you have, and a genuine patient talking in their own words will do more than any claim you could make.

Our work includes The Smile Spa, which was built around patients’ real stories, a winter campaign for the NHS to ease the pressure on A&E, and an advert for Beat Covid NE.

We’ve set out the rules, and what tends to work on screen, in TV advertising for healthcare and dental practices. If you’d like to talk through what you want to say and who needs to hear it, get in touch, or have a look at what TV advertising costs.