Advertise on TV
Getting your business on television is more straightforward than most people expect, and you don’t need to know how any of it works before you talk to us. These pages cover the questions we’re asked most often, so start with whichever one is on your mind.
New to TV? Start here
If you’ve never advertised on TV before, this guide takes you through the basics in plain English, from what it costs and how airtime works to making the advert, getting it approved and getting it on screen. It’s the best place to begin if all of this is new to you.
Why TV?
TV makes a business feel bigger and more established, and people tend to trust what they see there. This page sets out what TV does well, and how regional airtime, AdSmart from Sky and streaming mean you no longer have to pay to reach the whole country.
TV Ad Costs
There are two costs to think about, which are making the advert and paying for the airtime. We explain what goes into each, what our production price includes and how to work out a sensible budget for your first campaign.
The Process
From the first conversation to the day your advert goes on air, this page takes you through each stage in order, including the idea, the storyboard, the production, Clearcast clearance and delivery to the broadcasters, all of which we look after for you.
FAQs
Straight answers to the questions we’re asked most often, such as whether you need to be a big brand, how long it takes, what we’ll need from you and how you’ll know whether it worked.
Ready to talk it through?
Tell us a bit about your business and we’ll put together a free storyboard, so you can see what your advert could look like before you commit to anything.