Industry Transport

Most people travel the way they always have without giving it much thought, so if you’re marketing a bus operator or a transport body, you’re often asking them to change a habit, which is one of the hardest things advertising can do. It usually takes a clear reason, and more than one reminder, before somebody tries something different.

How TV works for transport operators

Transport is local by its nature, so your campaign would be bought by region or by household to match the area the service runs in, which keeps the budget for the people who could use it. It also needs to be on air for long enough that people think of you the next time they reach for the car keys, and we’ve explained the options in how to schedule a TV campaign.

Because you’re trying to shift a habit, a simple message works best, whether that’s a new route, a fare or an easier way to pay. It helps to show the journey from the passenger’s side as well, since what stops people trying a service is often a small practical doubt about where it goes or what it costs.

We’ve made campaigns for Go North East, Tyne Tunnels and Uno. If there’s a new service or a change you need people to know about, tell us about it and we’ll talk through how TV could help, or you can read about what TV advertising costs first.