YouTube advertising creative
Putting your 30-second TV advert on YouTube is a perfectly good start, but it isn’t always the best way of using it.
People watch YouTube differently
On TV, your advert plays in a break between programmes. On YouTube, it usually plays just before a video that somebody has chosen to watch, and there’s often a skip button waiting for them a few seconds in, so if the opening doesn’t earn their attention the rest of it never gets seen.
That’s why the same footage usually needs a different edit for YouTube, one that opens on its strongest moment and makes it clear who you are before anybody has the chance to skip.
What we make
Depending on the campaign, that might include:
- Pre-roll edits that are built around the opening few seconds
- Short formats
- Alternative openings that get to the point more quickly
- Clear calls to action
- Different versions for different audiences, offers or locations
- New edits made from footage you already have
More value from the original production
The biggest cost in any campaign is making the ad in the first place. Once that’s done, creating versions for YouTube is a small extra step, and it puts the same idea in front of people somewhere else.
We should be clear about what we do here, which is the creative side. We make the adverts and adapt them properly for the platform, but we’re not a pay-per-click agency, and we’re very happy to supply your in-house team or your digital agency with everything they need to run the campaign.
Need social versions too?
Vertical, square and shorter edits, planned into the shoot from the start.