Category Costs & Media Buying

Sky has agreed to buy ITV’s channels and ITVX. Here’s what has been announced, what hasn’t, and what we think it could mean if you advertise on ITV.

Channel 5 is now simply called 5, and the way its advertising is sold is about to change. Here’s how it works today and what’s different from 2027.

Sky sells advertising across well over a hundred channels, and it can show your advert to chosen households. Here’s how it works and who it suits.

Channel 4 reaches younger, harder-to-find viewers on live TV and on streaming. Here’s how its advertising works and where it fits in a campaign.

The same advert in the same break can cost very different amounts depending on when you run it. Here’s why, and how to use it to your advantage.

When sales slow down, the advertising budget is usually the first thing to go. Here’s what the research says happens next, and some ways to spend less without disappearing.

Evenings have the biggest audiences, but that doesn’t make them the best time for every advert, and the day of the week matters as well.

Should your advert run flat out for a fortnight, or tick over all year? The three ways of scheduling a TV campaign, and how to choose.

AdSmart from Sky lets you show a TV advert only to the households you choose. Here’s how it works, what you can target and when it’s the right choice.

You don’t have to buy ad breaks to be on TV. Sponsoring a programme puts your name next to something viewers already love. Here’s how it works.