The brief
In the past, The Bed Experts had only ever run standard sale commercials on TV. This time we wanted to make something that would really stand out in the ad break.
The idea
The advert opens with an alarm going off. It works as a pattern interrupt, which is a way of grabbing people’s attention in the middle of an ad break when they might not be looking at the screen. Then comes the twist, when the customer wakes up and turns out to be in the bed showroom, and that draws the viewer in further.
The result
The campaign was extremely successful, and it helped The Bed Experts to break their previous years’ sales records.
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