The brief
Most home improvement advertising is aimed at homeowners, but GKC Interiors wanted to reach the trade. That changes the job, because you’re talking to a different audience with different things on their mind.
The idea
It was important that the lead character could make a real connection with the people watching, so we had them talk straight to camera, as if they were speaking to the viewer one to one.
The production
This was a very well planned shoot, and it needed to be, because we filmed in three different locations in a single day.
More of our Home Improvements TV ads
Curious how an ad gets made?
From the first chat to the day it airs, here is what happens at each stage.