The Smile Spa

Testimonial TV ad featuring real patients


An advert for The Smile Spa built around a real patient’s story.

What we did

  • Creative direction
  • Interviewing real patients
  • Filming at the practice
  • Testimonial-led edit
  • Social media versions

Agency

SD Advertising

The idea

We blended real-life testimonials with footage of The Smile Spa practice. The result is an advert built on a real success story, which is far more convincing than anything we could have written in a script.

The production

As part of the same project we also created content for social media, which goes further into the patients’ real stories, and into how coming to The Smile Spa has made a difference to their lives as well as their smiles.

More of our Health & Social Care TV ads

Wondering what an ad like this costs?

It depends on the idea, but we can explain what drives the price before you commit to anything.