The brief
During the winter, extra strain is always placed on Accident and Emergency departments across the country. Some of it can’t be helped, but some of it is avoidable, and a TV advert was needed to remind people of that.
The idea
We used a ‘guess who’ style graphic effect to get the message across. An important message doesn’t have to be delivered in a stern way, so we kept the tone relaxed while still making sure it was informative.
The production
We worked with existing material supplied by the client and combined it with the graphic effect, which was created by our in-house team of graphic designers.
More of our Health & Social Care TV ads
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