Brand building or getting a response: what’s your TV ad for?
Some adverts are made to be remembered, and some are made to get the phone ringing today. The two work in different ways, and it pays to know which you need.
Behind the Ads
When is the right time to start advertising on TV?
TV isn’t only for businesses that have “made it”. Here are the signs that you’re ready, and how to make a smaller budget work when you are.
Flashing images in TV ads: what is the Harding Test?
Every TV advert has to be checked for flashing images before it can go on air. Here’s what the Harding Test is, why it exists and what happens if an ad fails.
What are supers, and why does my TV ad need them?
What are supers, and why does my TV ad need them?Supers are the small print you see at the bottom of a TV advert. Here’s what they’re for, the rules on size and timing, and how the wording gets agreed.
What can you say in a TV ad?
“Cheapest”, “best”, “number one” and “greener” are all lines that need care on television. Here’s where advertisers tend to come unstuck.
TV advertising for car dealerships
If you’re marketing a car dealership, your buyers take months to decide. TV keeps you in mind from their first idle thought to the test drive.
Can I have an animal in my TV ad?
Can I have an animal in my TV ad?Yes, you can, but there are rules to follow. Here’s what Clearcast expects when an animal appears in a TV advert, and how we plan for it.
TV advertising vs YouTube advertising: which is better?
TV advertising vs YouTube advertising?YouTube is watched on the telly more and more, but advertising on it works very differently from TV, from how it’s bought to how it’s approved.
TV advertising for online businesses
If your business lives online, it’s easy to assume your advertising should too. Here’s why so many online brands end up on TV, and how to see it working.
Finance offers in TV ads: what you need to know
If your advert mentions monthly payments or an interest rate, it comes with small print that has to be a certain size and stay on screen for a certain time.
Sonic branding: why the sound of your advert matters as much as the pictures
A few notes or a few words can bring a brand to mind in a second. Here is how sonic triggers work, and how a smaller business can use one.
Celebrity endorsement in TV advertising: is it right for your business?
The right famous face can give a business instant credibility with the right audience. Here is how to work out whether it would do that for yours.