The brief
South Tyneside College had invested in the college and its facilities, and they wanted to use TV to highlight the improvements and show new applicants what they could expect if they came to study there.
The idea
We used real students and not actors, because we wanted viewers to get a genuine sense of the community they’d be joining.
The production
The tricky part with a college is that there’s a huge range of courses and only 30 seconds to cover them. We got round that by combining strong shots with a clever edit, which let us get a lot across in a way that still feels cool and keeps people watching.
More of our Education TV ads
Curious how an ad gets made?
From the first chat to the day it airs, here is what happens at each stage.
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