The brief
As it was their first TV advert, Pulman wanted to introduce themselves properly. The brief was to create something that represented the company’s values and its excellent customer service.
The idea
The advert runs on the theme ‘That’s Life’. It’s based on a vocal track from our music library, which fitted the commercial perfectly and set the tone for everything else.
The production
It was important that the actors reflected the kinds of people who buy from Pulman, so we took a great deal of care over the casting to make sure all age groups were included.
More of our Automotive TV ads
New to TV advertising?
It is more targeted and more accessible than most people expect. Here is why businesses use it.