The brief
Haven Point was built as part of the redevelopment of South Shields, and it’s a modern leisure facility right on the seafront. The advert had to be on air for the day it officially opened, which didn’t leave much room for anything to go wrong.
The production
We shot the commercial in a single, well-planned day, only a week before the facility opened to the general public. From there we produced it, got it through Clearcast clearance (the approval an advert needs before it can go on air) and distributed it to ITV, all inside that same week.
The result
The advert was on air with ITV on the day of the official opening, as planned.
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