Bradford College

Student recruitment TV campaign

Bradford College wanted a fresh campaign built around the city and the students who study there.

What we did

  • Storyboarding
  • Creative direction
  • Student recruitment campaign
  • Production and post-production

Agency

Forward & Thinking

Watch the ad

The brief

Bradford College wanted something fresh, a campaign that felt like Bradford and was built around the city and its students.

The result

The campaign generated a 474.5% increase in views of the college’s clearing webpage compared with 2017/2018, and the college went on to exceed its recruitment targets.

The commercial also brought in millions of pounds of income, and it was a runner-up in the Northern Digital Awards 2020.

More of our Education TV ads

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Craig David